effrontery (i-FRUN-tuh-ree) noun
Shameless boldness; presumptuousness.
From French effronterie, from effronté (shameless), from Latin effrons (barefaced, shameless), from ex- (out of, from) + frons (forehead, brow).]
"The effrontery of such pedestrian politicos to display their appetite for power and authority is stupefying."
-- Uri Dan; Think of Him As 'Last of the Just'; The Jerusalem Post (Israel); Nov 1, 2006.