Wednesday, July 6, 2011

Email Tip: Use Your Subject Line Effectively

When sending an email, the subject line is one of the most important parts of your message – yet the one many people spend the least time on.

With so many emails in everyone’s Inbox, many messages are unopened long after they’ve been received – or never opened in some cases.

The ideal subject line provides two things:
1) Enough information to make a recipient want to open the email,
2) Key information in case the message becomes buried under a dozen other emails.

Yet the subject line should be relatively short.

Here are some tips on crafting effective subject lines:

  • If possible, summarize the content of an email. For example, a subject line such as “What time is good for our staff meeting?” tells the recipient more than just one that reads “Meeting.”

  • When replying, avoid “Re: Re:-itis” by changing your subject line to reflect your answer. For example, “1 pm is better for me” is more helpful to recipients than “Re: Meeting” or “Re: Re: Meeting.”

  • If you’re announcing an event, try to include the date, time and place in the subject line. This helps everyone refer to the key points later. Note: Use hyphens instead of back slashes in numerical dates. For example, “Staff meeting Thurs. 6-24, 1 pm, WT7 Rm 325” is more helpful and informative than just “Staff Meeting.”


Krishna said...

This is a great tip for personal mails! Although I am not sure if I can really apply this in business communication.


Kris Wojtczak said...

Its been pretty important for the students to initiate with all those prospects which are indeed considered to be so essential. custom essay writing services